Beyond Shelter Frederick Logo & Case Study
Beyond Shelter Frederick is a nonprofit local to Frederick, Maryland whose mission is to address the challenges of the underprivileged and homeless individuals in their community. They provide financial, energy, prescription, and food assistance for those who need it most in Frederick county as well as run a local emergency shelter.
Previously named The Religious Coalition, Beyond Shelter Frederick requested a rebrand to disassociate from any secular connotation those would derive from their name. They wanted a logo and brand that made it clear they went above and beyond for their community. A brand mark was developed representing the bright, sunny future and shelter they sought to deliver for their clients. I chose a bright and complimentary color palette to give a vibrant and hopeful feeling to the brand as well.
