GIANT Holiday Parties
The holidays are always difficult for any family. Between cooking, hosting, shopping, and more, it can be incredibly tough to keep up. GIANT wants to help families take the stress off during this time, at the right price.
One way is by offering large trays and platters through their catering service, GIANT Entertaining. These trays are a high value per serving, and will be the hit of any party or gathering.
The second priority was charcuterie, a staple of any holiday party. GIANT offers plenty of high quality meats, cheeses, and spreads that can build a board that anyone would be glad to put out for their guests. Along with the sheer volume of selection, many of these items are on sale throughout the holidays, making sure your charcuterie boards can be made at a value.
Below are a selection of multi-channel design assets created to support both programs.
Signage
A variety of signage was required to both spread awareness for both these programs, as well as outline the extended period of deals throughout the holiday. A more seasonally appropriate blue was brought into the design system to get customers in the holiday spirit.
A mass email was developed to encourage customers to take advantage of season-long deals on charcuterie. The email was structured in a way to advise customers that if they took advantage of the numerous sales throughout the holidays, they could build an entire charcuterie board for under $20.
Display Ads
A display ad set was also developed to lead online customers to our ecommerce site to purchase charcuterie items.
Social
Working with the GIANT social team, I developed a variety of paid social advertisements to promote sales of entertaining tray sales and on-sale charcuterie items.
In-store Digital Screens
Two in-store digital screens were developed to promote both of these programs. Utilizing footage shot with a partner agency, I created overview videos that make clear the offerings GIANT can bring them throughout the holidays.
Gas Station Screens
The two above digital screens were then adapted to be played on GIANT gas station screens, to add another call to action to come into GIANT for all your holiday needs.
GIANT Halloween
Halloween is a major holiday for grocery and other retail stores. GIANT is no different with a variety of sales on candy, pumpkins, and other fun and spooky holiday items.
To get the best value to our customers, a wide variety of tactics was required to communicate that you can get the best savings on Halloween at GIANT.
After being briefed by GIANT's internal marketing team, I developed the below campaign materials to communicate the best value and quality to our customers. The design was carefully constructed to feel both friendly and a little bit spooky to get you in the Halloween mood.
Signage
A large variety of in-store print materials was required to communicate all the ways you could find value at GIANT during the Halloween season. The biggest deal was the earning of 5 times your rewards points (which can be used for dollars off your grocery purchases and gas, exclusive items, and more) on all Halloween items including candy, costumes, bags and buckets, and more. This was communicated on our main holiday stanchion, which also included weekly inserts communicating other competitive deals on holiday candy. This then reinforced that not only could you save on the items themselves, but also earn points for even more savings.
Other deals that required signage were cheap pizzas for dinners either during the season or for Halloween parties, as well as competitive pricing on pumpkins for carving. Our copywriter developed the core tagline, “A squeal of a deal”, which is repeated on a number of the materials.
A mass email also needed to be develped to be mass distributed to our current customers. The 5x candy deal was once again heavily featured, as well as deals on pumpkin carvings and cheap and easy Halloween meals.
Landing Page
Higher tiered campaigns also require a landing page on the main GIANT website. This landing page was developed in collaboration with our web team to communicate all the deals you can save with us during Halloween, as well as recipe inspirations and more.*
*Please note that this is a mock-up provided to our internal team, final webpage may vary in content).
Social
Working with the GIANT social team, I developed a variety of paid social advertisements to promote Halloween deals and recipe inspirations that you could shop for in stores and online.
In-store Digital Screens
Two in-store digital screens were requested to communicate savings to our customers. The first was created to once again show off the 5X rewards points offer to our customers throughout the store. The second screen than advertises fall specific Extended Bonus Buy items.
Gas Station Screen
The above 5X rewards points offer digital screen was then adapted to be played on GIANT gas station screens, to add another call to action at the pump to come in and take advantage of the promotion.